About

Welcome to Face the Future campaign headquarters!

What is Face the Future?

It’s a multi-faceted public awareness environmental campaign based on a series of five 30-second public service announcements (PSAs).

What’s the purpose?

To educate people that individual actions can make a difference. We’re aiming to increase awareness about the global impact of our everyday activities. By describing the cumulative effect of several seemingly harmless habits – such as vehicle idling – this campaign will offer simple solutions to help address key environmental issues.

What are the goals?

1.     Reduce greenhouse gas emissions by:

• Reducing vehicle idling
• Using energy efficient light bulbs
• Composting kitchen and yard waste

2.     Reduce waste going into landfills by:

• Using re-usable shopping bags versus plastic or paper
• Using re-usable coffee mugs instead of disposable cups

Please click here for campaign details (to the overview of the Face the Future campaign will suffice for now).

What will the PSAs look like?

The PSA series will be an entertaining and fast-paced futuristic game show where a charismatic quizmaster tests the audience about shocking statistics about the environment and future, should we continue with business as usual. At the end of each PSA will be a specific call to action. Click here to read the creative concept and draft script.